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Endereço do Amway Center: 400 West Church Street, Orlando, FL 32801 (I-4 East - Saída 82B).
Amway Center, Orlando Magic, terá para a próxima temporada que iniciará em 28/10 um app que auxiliará os frequentadores a encontrar seus assentos, vagas para estacionar, comprar merchanding, etc
Na área VIP será possível pedir e pagar por lanches que serão entregues em suas cadeiras
Para quem a página não abre, segue o texto do site:
Orlando Magic upgrade technology for fans at Amway Center
By Marco Santana
New tech at Amway will allow Orlando Magic fans to have food delivered at seats
When Orlando Magic fans head to Amway Center for the season opener Oct. 28, they will be able to use a revamped mobile app to find their seats, order food and access parking lots.
Not sure where to get the nearest Cuban sandwich? The app will tell you and guide you to express order lines. Or, if you don't feel like missing any of the action, order and pay on the app and have the sandwich delivered to your seat.
Magic CEO Alex Martins says the options will be the first of their kind in the NBA.
The Orlando Magic deal with Silicon Valley's VenueNext, which debuted the technology at NFL venue Levi's Stadium in San Francisco last year, ran "in the seven figures," said Martins.
A new loyalty program in the app will allow season-ticket holders to turn in unused tickets for merchandise vouchers, with the team then able to put returned tickets back on sale.
"We have had a hard time cracking the code on loyalty," he said. "This helps us create a loyalty program that interacts through devices and the app." Orlando Magic Mobile is available for free in Apple's App Store and Google Play.
As tech makes the fan experience far more interactive, some experts say teams can run the risk of changing it too much.
Ruby Newell-Legner runs 7 Star Service, a fan-experience company in Colorado that has helped more than two dozen professional franchises, including Major League Baseball's Kansas City Royals and NHL's Minnesota Wild, enhance a fan's visit.
She said efforts to do so must keep in mind that they draw visitors for the game, not for the bells and whistles.
"Every step we take to bring the convenience of home to the field or arena, we then have to work hard to make sure we compensate for it," she said.
"We don't want them to feel like they are hanging out on their recliner at home."
For the Orlando Solar Bears, the debut of paperless tickets and the team's first mobile app should help with connections this season, team President and CEO Jason Siegel said.
But Siegel is quick to point out that teams must make sure tech doesn't cloud a team's main focus: the fans.
"It's consumer demand," Siegel said. "Regardless of whether you're in the NHL or ECHL, there is a demand for those types of opportunities and convenience and access. We are just keeping up with the industry."
Although the Magic will be first in the league to go public about their enhancements, VenueNext officials say other venues should follow suit this year. During the company's first season in San Francisco, VenueNext CEO John Paul said 30 percent of fans used the app. In Orlando, he said he expects the app's food-delivery service will be popular.
"If you pay all of this money to go to a game, you want to be there watching the game," he said. "You don't want to be standing at the concession stand with your back turned when an amazing dunk happens."
The effort to enable Amway Center to physically handle the new app included the installation of 900 beacons, which aid in communication between Wi-Fi-enabled devices.
They also increased bandwidth capacity for Wi-Fi services to 10 times what it was.
"Being first adopters in anything, there will be trials throughout and adaptations throughout," Martins said. "We recognize there will be bumps in the road throughout this process."
To combat that, the team will have about 70 people throughout the arena to receive feedback, help customers use the app and answer fan questions.
"We are taking the fan experience and virtually tying everything they can do to the mobile device," he said. "It's a big investment for us, but we see the long-term benefit by enhancing the fan experience and easing the manner in which people can interact with us."
AT 10:00 AM SEPTEMBER 28, 2015
Toda a água da atração Splash Mountain do parque Magic Kingdom pode ser drenada em apenas 5 minutos e basta 20 minutos para encher novamente o sistema.
Viajando para Orlando® - por Luiz Carlos Pantoja Filho - Todos os direitos reservados - 2004/2017.
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